October 9th, 2012

Baby Soft activation

2 giant 8ft high figures made from thousands of toilet roll inners to activate Baby Soft’s new eco range of toilet paper.
Client : Baby Soft
Agency : Ogilvy
Special thanks to Shani Judes (facilitator) , Angela Mcphearson (lead sculptor),Mia Van Zyl (instillation assistant) and Chris Shelvey (production)